IMPOSSIBLE IS NOTHING 2/2

And here comes the second part of the review of the campaign "Impossible is Nothing"

This commercial makes an impression in everyone; the amazing football Brazilian player Kaká broke a vertebra many years ago. There are many ways of facing a situation like this, you can fall to pieces and feel sorry for yourself and forget what you really want to do with your life. Another path is the one Kaká took, to keep fighting for your dreams, to keep trying, and knowing it will be even harder, never think about giving up.

http://www.youtube.com/watch?v=Poc1NwIl8FI

David Beckham shows his fury in a moment he just got what he deserved, what he had being fighting for. That’s the face you get when you think impossible is nothing and you experience that.


This campaign was for promote the Olympic Games in China. The ad talks us about the importance of the teamwork in sports like football and basketball.

When everyone else sees impossible as a fact, you and your teammates see it as a dare and you emerge out of the crowd, you get to prove them wrong and you change the reality. That’s the spirit of a great sportsman, to try what’s on his mind and not let the others change it.




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