Hello everyone, welcome to my blog, Brand On Demand, a place to share with you my views and ideas about one of my passions: advertising. I will talk about my favorite campaigns and about several people who have made history in this sector.
For my first entry, I want to speak about David Ogilvy, a genius who laid the foundations of advertising as we know it. A creative whose relevance is an inspiration for all the advertisers and the future generations.
Probably the most important publicist of the twentieth century. The son of a ruined family who could not complete his studies at Oxford, he worked as a cook, salesman, farmer and British secret service agent during the Second World War.
An experience that, once settled in Madison Avenue, the birthplace of modern advertising, brought him to create some of the best advertising campaigns in history and to work with brands such as Schweppes, Dove, or Rolls Royce.
Creative, charismatic, moody, and above all great, was also a business leader who instilled in her agency a unique corporate culture and transmitted to the advertising industry all his good taste, quality and professionalism. Ogilvy & Mather became a global company with offices around the world and always advocated the concept of branding, market research and direct marketing. His maximum was making announcements that not only entertained, but mostly sold.
No hay comentarios:
Publicar un comentario