Adidas is one of my predilect brands because always create great campaigns based on brilliant ideas. Today I am going to write about my favourite one.
“Impossible is nothing” is about exalting the self-improvement spirit. It’s a very useful lesson about never giving up, a call to get up when you’ve fallen and to try it harder. They let us realize that we need to risk to win and we have to make an effort to live our dreams. In this campaign we can see people we look up to, and that’s always because they lived that way.
This first commercial is the perfect example of the spirit Adidas is trying to transmit, Laila Ali is one of those women who don’t believe in impossible, she proves herself and everyone else that we can do whatever we want as long as we are determined to give our best every minute. She became a great boxer following her father’s example of self- improvement. (1)
http://www.youtube.com/watch?v=nOe2jZ1T1qg (1)
This first commercial is the perfect example of the spirit Adidas is trying to transmit, Laila Ali is one of those women who don’t believe in impossible, she proves herself and everyone else that we can do whatever we want as long as we are determined to give our best every minute. She became a great boxer following her father’s example of self- improvement. (1)
http://www.youtube.com/watch?v=nOe2jZ1T1qg (1)
In this one we can remember some people who make the “Impossible is Nothing” more easy to believe. Those who never assumed that, who never gave up, who always fought for they dreams, who always wanted to win. With Ali encouraging other famous athletes, we can feel encouraged too and be motivated to do what it takes to succeed. (2)
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